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My design expertise

I offer a comprehensive design expertise that I can bring to your company or business challenge. I am always pragmatic and together we find the right tools that fits your business or design challenge. 

Image by Markus Spiske

Design leadership

Leading design work, design teams and advocating for design as a business tool is a passion for me. I help organisations improve their design maturity, grow their business with design and tailor their offers based on insights. I can offer different activities and tools to achieve more with design.

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  • Holistic review of processes​ related to design

  • Shared vision amongst stakeholders

  • Strategy for using design as a business tool

  • Identify projects and activities to get traction

  • Explore business insights and customer needs

  • Advocate and talk about design for businesses

  • Defining a design philosophy

People management

Working with designers and managing design teams is a core for me. I have a strong thrive to help other designers grow their competences, develop their skills and improve collaboration to achieve more as individuals and teams. I follow and add my expertise around your companies people growth.

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  • Annual and periodic reviews

  • Salary talk

  • Competence mapping

  • One-on-ones

  • Weekly collaboration sessions

  • Workshops

Image by Helena Lopes
Image by Georgie Cobbs

Hands-on design work

Offering the right design approach to ensure great deliveries I have a long time experience from different design challenges. I help businesses with projects in Service Design, Product design, UX Design, Digital Design, etc.  I am pragmatic and can tackle different design needs with a flexible setup of activities, tools and artefacts. 

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  • Experience and knowledge to scope a project 

  • Design process that adapts to the scope

  • Insights driven solutions

  • Deliverables and artefacts based on project need

  • Validated design deliveries

Design approach

I believe in a holistic way of designing. I always strive for creating premium experiences with great visuals adding the right value. Based on common design approaches and a processes I can adapt to different challenges and contexts. I want design to add business value driven by real insights. And I want design to build on user needs and goals delivering validated design concepts adding the right value.

Image by Mehdi Sepehri

Way of working

Define

Defining the background and setting the direction for the project/challenge to align on the scope and the overall goals and achievements

Discover

Discover different needs to gain insights about business requirements and strategies, user needs, data analytics and existing solutions 

Frame

Framing a solution and mapping overall goals and needs, define processes and flows, and user journeys to generate low-fi design concepts

Design

Designing a final solution with clickable prototypes, design guidelines, tone of voice and validated design delivery ready for production

Designers toolbox

I use many different tools and methods to achieve a sucessfull project. Here are some examples of common activities and tools.

Scope of work

Background brief
Goal and purpose workshop
Business input
KPIs
Timeplan
Cost and time projection

Insights

Target group analysis
User research
Data and analytics
Holistic reviews
Strategies and insights
Benchmarking

Framing and mapping

System maps
Customer & User journeys
Service blueprint
Impact mapping
Personas
Content mapping

Concept work

Site maps
Flowcharts
Interaction design
Wireframing
Mockups and prototyping
Usability testing

Design

Content layout
Design sketching
Graphic design
Tone of voice
Visual identity
Brand alignment

Deliveries

Full design delivery
Design assets
Design guidelines
Interactions and animations
Design system

Ready to take the next step

Send me an email to start the conversation. Or give me a call if you already know what you need.

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