👋 Hello, I am Jonatan Persson
I am a design person with a wide range of experience from agencies and tech companies
I’ve spent 17 years in digital service development, working across product and design leadership, product design, service design and UX. Titles change, the goal stays the same, create services that deliver real value for the business and the user.
👉 10+ web projects driving awareness, traffic and conversion
👉 5+ SaaS increasing scalability and recurring revenue
👉 5+ apps improving daily engagement and lifetime value
15+ global digital products including SaaS, apps & platforms
From MATCHi booking systems and native apps to enterprise tools for Volvo Cars, Volvo CE, and Barium Live, improving user experience across web, mobile, and embedded systems.
Led or shaped major web, e-commerce & platform redesigns
From strategy to delivery, for Husqvarna and Volvo companies, on their global sites and campaign experiences, driving better UX and conversion across online touchpoints and checkout experiences.
Strategic services and system designs that scale operations
Crafted compliance platforms, next generation softwares, dealer development services, support experiences and connected services that bridge digital and real-world outcomes.
Senior leadership and hands-on design delivery over 15 years
From people management, product leadership and design directions to strategies and principal design on global brands, guiding teams and shaping digital design maturity.
Working with strong brands and businesses
My core expertise
I offer a comprehensive design expertise that I can bring to your company or business challenge.
Design leadership
Leading design work, design teams and advocating for design as a business tool is a passion for me. I help organisations improve their design maturity, grow their business with design and tailor their offers based on insights.
Hands-on design
Offering the right design approach to ensure great deliveries I have a long time experience from different design challenges. I help businesses with projects in Service Design, Product design, UX Design, Digital Design, etc.
Case studies
SAAS | PRODUCT
Defining the strategic product direction for a leading racket sports platform, focusing on player experience, venues and scalability
SERVICES
Redesigning Volvo Cars Dealer Development platform to ensure brand alignment and higher compliance levels
SERVICES | WEB
Creating a premium support service for Husqvarna that drives organic traffic to the main online touch-point
Recent experience
Cochlear
Product Design Manager
Principal UX Designer
Managing a team of designers, planning road maps and focusing on orchestrating Cochlears digital services and platform experiences throughout different touch points. Working on a strategic level closely with other leaders like Directors, Product Managers, Product Owners, Delivery Managers and Engineering Managers. Innovating and creating meaningful experiences in the hearing system industry helping people hear and being heard.
MATCHi AB
Design Manager
Brand & Product
Responsible for the design team at MATCHi. Leading designers cross the organisation with different types of roles including Art Directors, Digital Designers, Product Designers and UX Designers. Stakeholder in brand and product activities and driver of all design related topics and initiatives at MATCHi. Ensuring team deliveries, processes and activities related to the design work.
Stendahls reklambyrå
UX Director
Competence Lead UX Design
Competence lead for the UX team at Stendahls. Ensuring that Stendahls has the right talents for the different types of clients and projects in the house. Also working as a User Experience Director and Digital Designer with large scale web projects. Shipped many projects with Volvo CE, Husqvarna, Volvo Cars, Softtube, etc. Internal projects like Circular Design workshops, Voice Control discoveries, In-the house competence app, etc.
Opera Software
Senior UX Designer
Senior designer working with the mobile browser Opera for Android. Participating in all design steps from research to visual design. Focusing on innovating the mobile browser experience for more than 10 million daily users.
Johan Hante Gustafsson
Art Director at MATCHi
Working closely together at MATCHi, I am highly impressed with his organisational, collaborative, creative and analytical skills. As a solid leader and colleague, Jonatan will always shoot straight with you to reach new heights together. He is open minded to others opinions and expertise and thoroughly aware of how the team is doing on a professional and personal level.
Emil Bernerskog
Developer at Barium
Jonatan is a very talented designer that is able to transform complex scenarios to an easy to use experience for the end-user. I am very happy to have had the opportunity to work with Jonatan and see the importance of brilliant UX design.
Sara Renard
Project Manager at Stendahls
I have had the pleasure of working with Jonatan. While working on different projects and different clients, Jonatan was always leading the design work with focus on the user. Additionally, with his experience he supported, guided and helped other designers in the team grow. Anybody would be lucky to have him as a team lead and leading a design delivery.